Advertising is full of award shows that only people in advertising care about, with juries comprised of industry professionals who have entered and are judging their own work. Some might call this self-serving. We could think of a few other terms to describe it. Here's AdWeek's news story about the then still anonymous incident http://www.adweek.com/adfreak/introducing-handys-perfect-award-show-advertisings-biggest-wankers-171518
The Handy Awards are a spoof advertising award that I worked on together with copywriter Evan Maranca and creative technologist Soheil Oliaei. I added the graphics and the 3D rendering to an already hilarious concept. Hilarious enough to be featured by the likes of AdWeek, The Drum, Design TAXI and a few others.